Product Innovation Sprint
This structured approach by Qvik helps companies quickly validate their ideas in a low-risk environment, enabling them to achieve either a minimally lovable product (MLP) or gather the insights needed to refine their approach.
Innovate, Nordic Style.
Qvik’s Approach to Product Innovation Sprints are agile and collaborative: The sprint emphasises agile iterative testing and collaboration between Qvik and the client team.
The sprint is structured to progress logically from understanding the user problem to refining a testable prototype, ensuring each phase builds on the insights from the last.
Our Approach to Innovation
1. Explore
Objectives: This process, generally run as a collaborative workshop, will refine the project’s value proposition, define the vision, and understand the customer journey.
Activities: This highly collaborative stage includes reviewing existing data & conducting customer interviews and surveys to gather insights on user needs and expectations.
2. Sketch
Objectives: Start sketching possible solutions and ideate broadly.
Activities: Gather input from client experts and Qvik’s team to sketch designs, exploring different ways the service might look and function.
3. Focus
Objectives: Refine and prioritize ideas, deciding on the best approach for the prototype.
Activities: Engage in idea refinement, vote on the strongest concepts, and make final decisions on the prototype’s direction.
4. Prototype
Objectives: Develop a functional, interactive prototype.
Activities: Qvik designers build the prototype, iteratively developing the look, feel, and core interactions based on prior sketches and feedback.
5. Test
Objectives: Validate the prototype with real end-users and gather actionable feedback.
Activities: Conduct user testing sessions with the target audience to understand usability, collect feedback, and evaluate if the prototype meets user needs. The sprint concludes with a wrap-up, where feedback and lessons learned are summarised.
Timeline and Resources
Qvik suggests starting the sprint mid-week and wrapping up the following mid-week to allow for preparation and feedback analysis.
Two Qvik designers and project lead will manage the sprint end-to-end, collaborating closely with your team.
The design sprint costs £12,500 for 1.5 weeks of engagement for the above resources.
If the project has a heavy technical element, requirement and or dependency, we may propose an additional systems architect at an additional agreed fee.
What you will walk away with
- Experience and knowledge in conducting an agile collaborative innovation process.
- A summary of the idea backed up with research and insights.
- A proposed commercial model/ROI.
- A visual prototype.
- Proposed next steps if applicable.
This will provide a validated solution ready for further development and or technical feasibility, wider business buy-in or review with significant learning outcomes to inform future iterations.
Chris Griggs, UK Business Lead
Find out more about how we can help by booking an informal meeting with us.