Excel in Innovation, Nordic Style

To this day, we remain at the cutting edge of digital product, immersive experiences and IoT, working on a diverse range of projects, spanning robotic lawnmowers, connected appliances, wearable tech, banking and media apps, AI speech detection and live VR streaming.

We were the first to bring Apple Pay to the Nordics, one of the first to be awarded an Apple designer award from the late Steve Jobs himself, and have employees with world changing technology patents to their names.

Over the years, we’ve seen products that work (and those that don’t) and have learnt what it takes to bring a commercially successful digital product to market.

Our General Approach

• Clarify & Simplify the Business Case: We break down your idea using tools such as our Product Concept Canvas to clearly define value, target market, and costs, ensuring the concept is straightforward and actionable.
• User Testing & Feedback: We test with real users, gathering feedback through interviews and observation, then iterating on the design to improve functionality and experience.
• Identify Real User Needs: We conduct research through interviews, surveys, and analysis to understand your users’ true needs, creating solutions tailored to them.
• Build a Business Case & Roadmap: We create a strong business case and develop an implementation roadmap with clear timelines, milestones, and scaling plans for successful delivery.
• Rapid Prototyping: We quickly build prototypes using design sprints, testing ideas early to refine the product and gather feedback before full development.